LG Virtual Showroom

To showcase LG Electronics’ extensive array of commercial displays in actual environments, we created “LG Commercial Displays City”—an engaging virtual experience that allows users to select their vertical (education, retail, airport, QSR, hospitality, corporate), and then navigate specific environments to see how LG commercial displays add visual energy to each.

Visit LG Commercial Displays City here.

Screen Shot 2019-09-26 at 2.52.13 PM.png

The welcome page for LG Commercial Displays City incorporates a custom 3D cityscape rendering and iconography that allows users to find their unique environment—while also showing the breadth of LG’s commercial offerings.

Each color-coded vertical environment features a welcome page that introduces the various environments available for further exploration. Short copy blocks grab user attention and highlight key LG product lines.

Each color-coded vertical environment features a welcome page that introduces the various environments available for further exploration. Short copy blocks grab user attention and highlight key LG product lines.

Once the user lands in an environment, it’s easy to see the LG products at work and gather more information about a particular display. Wayfinding devices simplify the user journey from one environment to the next.

Once the user lands in an environment, it’s easy to see the LG products at work and gather more information about a particular display. Wayfinding devices simplify the user journey from one environment to the next.